I went to Countdown the other day with my Mum and as we were walking out of the check outs I saw a familiar face. I shouted out her name across a couple of counters like she was a best friend who I hadn’t seen in a month or so. I asked her how the ball she went to last night was. It was only when it took her a couple of seconds for her to recognize me did I realise that the familiarity I thought I felt was purely because of her presence on social media. I had seen her life fold out via countless photos and tags. I felt like I had been there every step of the way. I knew where she had been and what she had been doing. Which is really kind of creepy.